Jane Iredale mascara all on its lonesome.

As promised I tried the Jane Iredale Purelash Lengthening Mascara on its own. It still adds length, curl and volume to the lashes, but I did find that it didn’t last as long as when I used the conditioner. After about 5 hours it started to flake and leave a tiny bit of mascara on the bottom of my eyes. I still think it’s pretty awesome, but I would definitely recommend using the conditioner first for super long all day hold.

Here is a photo just after I applied it in the morning:

Jane Iredale Purelash Lengthening Mascara


You lucky Americans you.

I wanted to add a quick post especially for my American readers. I am finding that a lot of the products I am reviewing are born and raised in America. However as I am living in England I have only been giving English websites and costs in pounds. I will try super hard from now on to post websites where you can get your pretty paws on them in the US and what they cost over there. It will unfortunately leave my English compatriots seething as they are so much cheaper for you in the States. Let me start as I mean to go on and give you the prices of the lippies I have reviewed and my beloved lash conditioner and mascara.

I found a great website based in the US where you can chat live to lovely beauty consultants online. They don’t know everything but are super keen to help and to wish you a nice day! Spirit beauty lounge sells Ilia lipstick at a jealousy inducing $24. I have used this company to send stuff to my parents who live in Maine – they were pretty speedy to deliver the order and it was very straight forward. You can’t get Elemental Beauty in the US yet but they do ship from the UK to most international locations. Jane Iredale is another brand that first cracked out of its egg in the US. You can buy this from lots of websites online, just type into google and away you go. I found a website called Skin Store that is based in America where they were selling the conditioner for $16 and the mascara for $18. I haven’t tried the website but it might be worth looking at.

Hope this helps and ‘Have a nice day!’

Who needs false eyelashes when you have a friend called Jane.

I know I said I was going to do only the mascara today, but when I woke up it felt like a curly, strong lash day – maybe because it was so cold, maybe because I was feeling Christmassy, who knows.

First I used an eyelash curler followed by the Jane Iredale PureLash Conditioner. This time I put on a few coats. This works so well as the extra coats add extra length. I waited a few minutes for it to dry then added the Jane Iredale Purelash Lengthening Mascara. Afterwards I curled them again using a heated eyelash curler. This produces the most amazing effect and boy does it last. I am writing this 5 hours later and they are just as curly as they were when I started. I must say I really do love this combination. It totally delivers where others fail miserably. I would say this is better than nearly all the non natural mascaras I have tried. Enough gushing, see for yourself in the photo, of my lashes all beautifully curled:

curled lashes Jane Iredale

Lovely long shapely eyelashes for me please.

I have had a difficult time finding a natural mascara that actually lasts on my eyelashes, does any lengthening or thickening and mostly adds any kind of curl. I have naturally long eyelashes which is fortunate, but unfortunately they are poker straight (like my hair) and point downwards. Below is a photo of my eyes sans mascara so you can see what I mean:


I spoke to a helpful woman at being content as I was fed up with paying money for products that did not live up to my expectations. She suggested a combination of Jane Iredale PureLash Conditioner, with the Jane Iredale PureLash Lengthening Mascara on top. With fingers and toes crossed I ordered both things from her. They were £14 each.

Jane Iredale PureLash Lash Extender & Conditioner

Jane Iredale purelash lengthening mascara

I really like the packaging and tubes for both of these – especially the expensive and flashy looking gold mascara tube.

Here it is out of it’s tube:

Jane Iredale PureLash Lash Extender & Conditioner

You put it on actually as if it was a mascara. It coats your lashes and turns them partially white. You can see what I mean below:

Jane Iredale PureLash Lash Extender & Conditioner on lashes

I let this dry then added the mascara on top.

The mascara has a good shaped and sized brush. It tapers out at the end which lets you get to those little lashes on the sides of the eyes. I didn’t need to wipe off any excess mascara on a tissue beforehand – the amount that came out was perfect.

I went for Jet Black.

Jane Iredale purelash lengthening mascara

The formula is quite dry when it goes on but I think this helps with the lift of the lashes and the staying power for the mascara. If you are looking for a glossy mascara this is not for you. It is obvious you are wearing mascara. This is not for a natural glossy lashed look.

I was pleasantly surprised with the result. It did in fact lengthen the lashes (only slightly though, and I think this was more to do with the conditioner I applied first), but more significantly it thickened them and it added a subtle curl. I did find it could look a little clumped but if you are careful applying it this can be sorted quite easily.

Jane Iredale mascara and conditioner

Sorry about the oddly coloured photograph, the sun had gone behind the clouds, giving a blue cast to the whole image. You can see how well the mascara and conditioner worked. I found this stayed put all day, not smudging or flaking. I think the colour was beautifully rich too. The lashes did drop their curl a fraction, but that was all. I did try curling them on another day and using a heated curler after the mascara was applied – the result was fabulous – this held all day. I will try and get a photo up when I next do this. This doesn’t wash off as easily as other natural mascaras, I did find I had to wash my face a few times to get it off, but this is something I am prepared to put up with as it has such great staying power.

So would I recommend these? Absolutely. They are quite pricey at £14 each, but I think they are just as good as the high end mascaras I had been using. The ingredients are nourishing and there are no nasties in there so I believe they are worth the price tag. They out do any other natural mascaras I have tried so far. I will definitely be binning my non natural mascaras and not looking back. I am going to try the mascara on its own tomorrow to see what the difference is and I will post my result with photos.